Often confused are the terms “homepage” and “landing page”. Learn the differences of both in terms of website optimization, purpose, and setup. The two are not synonymous, and serve businesses in very different ways. In essence the traffic leading to your landing...
Small business owners tend to think email marketing is not viable. Small businesses and service providers commonly express they have neither the time or resources to invest into email marketing. They think it will not deliver results and has no feasible use cases for...
Your blog is a search engine's best friend. Blogs are powerful web marketing tools. When used properly, blogs increase traffic to all of your web pages and are a key boost for SEO. Proper usage of blogs means choosing the right blog content, organization, titles, meta...
Keep your contacts organized. An email list is just that, a list of names and email addresses of people and businesses who have given you permission to send them updates, news, and promotions from your business. Collect email addresses in person, from your blog or...